In this lecture, Rodrigo Bicalho, CEO of Fera Diagnostics and Biologicals, will explore the role of FerAppease in reducing stress, improving health, and boosting production in beef cattle. Drawing on scientific studies and field data, Rodrigo will discuss how this innovative product positively influences cattle behavior and overall welfare, leading to more efficient and sustainable beef production. Attendees will gain insights into the practical applications of FerAppease and its benefits for the cattle industry. This dinner will take place at Coopers BBQ in the Stockyards for DVMs only. (transportation is not provided)