The case for diversity related to business outcomes. The presentation outlines the need for diversity in the veterinary business world and how this can be good for business. Our clientele is increasingly diverse. Our staff and team members are diverse. Pet ownership has no color, sex, or sexual orientation boundaries. Preconceived notions of minority pet ownership perpetuate damaging stereotypes. Culturally competent pet care is just as important as culturally competent (human) health care.