Veterinary practices that actively engage with audiences on social media can build meaningful connections, reinforce their expertise, and grow their business. This presentation guides vets in planning, creating, and distributing valuable content across platforms like Facebook, Instagram, and Twitter using an editorial content calendar. Tips for developing shareable content including photos, videos, links, live streams, and more are included. Measuring success through analytics and continually optimizing based on data allows practices to improve reach and engagement. The end result is a strategy for social media that nurtures relationships, showcases veterinary knowledge, and ultimately drives new business.
